Privacy Policy  

Last Updated: 28 March 2025 

Contents:  

1. Who We Are
2. Data protection
3. Personal Data We Collect
4. Data Usage
5. Sensitive Information
6. Tracking & Cookies Data
7. Transfer of Data
8. Disclosure Of Data
9. Legal Requirements
10. Security Of Data
11. Service Providers
12. Analytics
13. Links To Other Sites
14. Children’s Privacy
15. Filming & Photography
16. Event Participation
17. Changes To This Privacy Policy
18. Contact Us

1.Who we are 

Wild at Heart Foundation is a charity that works with global partners to end the suffering of free-roaming dogs worldwide. We believe that every dog deserves to live a life filled with love, care, and respect, no matter where they are born.

Wild at Heart Foundation is a registered charity in England and Wales (charity #1161695) dedicated to reducing the global stray dog population through sterilisation, welfare and education.

Wild at Heart Foundation (“us”, “we”, or “our”) operates the https://wildatheartfoundation.org/ website (the “Service”).

2.Data Protection 

Our dedication to our cause goes beyond our mission; we also prioritise the protection of personal data and ensure that you are fully informed about how we use it. Wild at Heart Foundation is committed to safeguarding personal data and managing any information you share with us in compliance with data protection laws.

We process personal data in accordance with the legal requirements set out in the following data protection legislation:

• Data Protection Act 2018 (DPA2018)
• UK General Data Protection Regulation (UK GDPR)
• Privacy and Electronic Communications Regulations (PECR)

This Privacy Policy outlines how and why Wild at Heart Foundation collects and uses your personal data in line with these laws, ensuring that you remain informed and retain control over your information.

Please read this policy carefully, alongside our Terms and Conditions and any other relevant documents, to understand how we collect, use, and store your personal information.

If you have any questions about how Wild at Heart Foundation processes your information, please feel free to contact us using the details provided in the ‘Contact Us’ section below.

3.Personal Data We Collect 

Most of the personal data we process is provided directly by our supporters, donors, volunteers, and project partner organisations through their interactions with us. We may also receive personal information from third-party fundraising platforms like JustGiving.

While using our Service, we may ask you to provide us with personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally identifiable information may include, but is not limited to:

• Email address
• First name and last name
• Cookies and usage data

4.Data Usage 

We may also collect information regarding how the Service is accessed and used (“Usage Data”). This may include details such as your computer’s Internet Protocol (IP) address, browser type and version, the pages you visit on our Service, the time and date of your visit, the duration of your time on those pages, unique device identifiers, and other diagnostic data.

Wild at Heart Foundation uses the collected data for the following purposes:

• To provide and maintain the Service
• To enable you to participate in interactive features of our Service
• To offer customer care and support
• To analyse and gather valuable insights to improve the Service
• To monitor and assess the usage of the Service
• to detect, prevent, and address technical issues

5.Sensitive Information 

According to data protection laws, certain types of personal information are considered sensitive, also known as ‘Special Category Data.’ This includes details such as health information, racial or ethnic background, and religious beliefs. Criminal conviction data is also regarded as sensitive under these laws. While Wild at Heart Foundation does not frequently process this type of information, we may collect it in specific situations, including:

• When you volunteer or apply for a position with us
• If you provide us with health or medical information relevant to your participation in or volunteering at an event
• When attending a Wild at Heart Foundation programme

In all cases, we will ensure we have a valid legal basis for processing this information.

6.Tracking & Cookies Data 

We use cookies and similar tracking technologies to monitor activity on our Service and store certain information.

Cookies are small files containing data, which may include an anonymous unique identifier. These cookies are sent to your browser from a website and stored on your device. In addition to cookies, we use other tracking technologies such as beacons, tags, and scripts to collect and track information, and to improve and analyse our Service.

You can configure your browser to refuse all cookies or to alert you when a cookie is being sent. However, please note that if you do not accept cookies, some parts of our Service may not function properly.

Examples of Cookies we use:

• Session Cookies – We use Session Cookies to operate our Service.
• preference Cookies – We use Preference Cookies to remember your preferences and settings.
• Security Cookies – We use Security Cookies for security purposes.

7.Transfer of Data 

Your information, including Personal Data, may be transferred to and stored on computers located outside of your state, province, country, or other governmental jurisdiction, where data protection laws may differ from those in your jurisdiction.

8.Disclosure Of Data 

If you are located outside the United Kingdom and choose to provide us with information, please note that your data, including Personal Data, will be transferred to the United Kingdom and processed there.

By consenting to this Privacy Policy and submitting your information, you agree to this transfer. Wild at Heart Foundation will take all reasonable steps to ensure that your data is treated securely and in accordance with this Privacy Policy. No transfer of your Personal Data will occur to any organisation or country unless adequate safeguards are in place to protect the security of your data and other personal information.

9.Legal Requirements 

Wild at Heart Foundation may disclose your Personal Data in good faith if we believe that such action is necessary to:

• Comply with a legal obligation
• Protect and defend the rights or property of Wild at Heart Foundation
• Prevent or investigate potential wrongdoing in connection with the Service
• Safeguard the personal safety of users of the Service or the public
• Protect against legal liability

10.Security Of Data 

Your data security is important to us, but please remember that no method of transmission over the Internet or electronic storage is completely secure. While we make every effort to use commercially acceptable measures to protect your Personal Data, we cannot guarantee its absolute security.

11.Service Providers 

We may employ third-party companies and individuals to facilitate our Service (“Service Providers”), to provide the Service on our behalf, to perform Service-related services or to assist us in analysing how our Service is used.

These third-parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

12.Analytics 

We may use third-party Service Providers to monitor and analyse the use of our Service.

We use Google Analytics, a web analytics service provided by Google, to track and report website traffic. Google Analytics collects data through cookies and similar technologies to help us understand how visitors interact with our website. This information may be shared with other Google services and used to personalise ads within Google’s advertising network. You can opt out of Google Analytics tracking by installing the Google Analytics opt-out browser add-on. For more details on how Google processes data, please review Google’s Privacy Policy.

13.Links To Other Sites 

Our Service may include links to external websites that are not operated by us. If you click on a third-party link, you will be directed to that site. We strongly recommend that you review the Privacy Policy of any site you visit. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites or services.

14.Children’s Privacy 

Our Service does not address anyone under the age of 18 (“Children”). We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Children has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

15.Filming & Photography 

Case Studies
If you’ve engaged with Wild at Heart Foundation, such as adopting an animal through us or working with us at an event, we may reach out to ask if you’d like to be featured as a case study. We will only use your story with your explicit consent.

Wild at Heart Foundation Events
We may seek your permission to use your image if you participate in our events or provide consent on the day. However, if you’re not the focus of the image, consent may not be required. For indoor events, we may rely on legitimate interest when consent isn’t feasible. Clear notices will inform you of any photography, and event Terms and Conditions will provide prior notice.

Third-Party Events
For events not organised by Wild at Heart Foundation, we will use photographs and videos based on our legitimate interest. Additional information will be included in the event’s Terms and Conditions.

Please note, at both our events and those organised by third-parties, there may be photographers or media outlets present, for which we cannot take responsibility. If you have any concerns or questions about photography, please speak to the event organisers or photographers on the day.

Children
We will not use any personal details (including names) of participants under the age of 18 in promotional materials without the written consent of their parent or legal guardian. However, we may use images where children are incidentally visible in the background (such as in group photos or during event activities), if they are not clearly identifiable.

User Generated Images
At some of our events, we may use ‘user-generated content sharing technology’, enabling participants to share images on social media with a designated hashtag. This will help us locate and share the images on our website. Full details will be included in the event’s Terms and Conditions when this technology is used.

16. Event Participation

When you sign up to take part in a Wild at Heart Foundation event, we may ask for relevant medical or health information to ensure your safety and wellbeing. In some cases, we may also request emergency contact details for a friend or family member to support you during the event.

17.Changes To This Privacy Policy 

This Privacy Policy may be updated periodically, such as to comply with new legal obligations. We encourage you to visit this webpage regularly to stay informed about any changes to our Privacy Policy.

18.Contact Us 

If you have any questions about this Privacy Policy, please contact us by email: info@wildatheartfoundation.org