Believe in Dog

Around 75% of the world’s 900 million dogs roam freely, facing suffering and neglect.

Since 2015, Wild at Heart Foundation has been dedicated to changing this. Over the past decade, we’ve sterilised more than 33,044 dogs through our global partners, dramatically improving their lives.

With your support, we can help even more dogs, giving them a chance at a better future.

What's New

Dog Friendly Christmas Carols

Celebrate the festive season at Tails & Tidings, our magical evening filled with Christmas cheer

The Benefits of Fresh Dog Food

Read our latest blog post on how the right nutrition can help your dog thrive

Ettinger's New Pet Collection

Elegant and sustainable essentials with 8% of sales supporting our life-changing work

World Rabies Day

Learn how we're keeping communities safe through rabies vaccinations

Autumn Hazards

Read our latest blog to learn how to keep dogs safe this season

New Merchandise

There's something for everyone in our new range of tees, totes, caps and dog accessories

Our Mission in Action

Watch how we’re creating lasting change for stray dogs around the world.

Sterilisation Science

Behaviourist Anna Webb explores the latest in sterilisation science

Nikki's Story

Stray dogs don’t have a voice, but Wild at Heart Foundation speaks for them. Their mission to reduce suffering through sustainable solutions is one of the most important causes in animal welfare today. What Nikki Tibbles has built is nothing short of extraordinary. Her dedication to reducing the suffering of stray dogs worldwide is an inspiration to us all.

Karen Hauer, Professional Dancer

Every day, we work tirelessly to rescue the abandoned and forgotten dogs of Ukraine. In the midst of war, they have no voice, but we refuse to let them be lost to the chaos. With every life we save, we bring hope, not just to the animals, but to the people who refuse to give up on them.

Gregg Tully, Ukranian Project Partner

Helping to reduce the world’s free-roaming dog population in a compassionate way is something I strongly believe in. Wild at Heart Foundation is making a real difference, and I’m proud to support their work.

David Gandy, Model & Creative Director

Our Work

Together with our global project partners, we’re committed to a world where every dog is treated with dignity, given the chance to thrive, and never left to suffer. Our mission continues to inspire change, ensuring a better, brighter future for free-roaming dogs everywhere.

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Shop with purpose, because every purchase helps us support stray dogs in need.

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