Believe in Dog

Around 75% of the world’s 900 million dogs roam freely, facing suffering and neglect.

Since 2015, Wild at Heart Foundation has been dedicated to changing this. Over the past decade, we’ve sterilised more than 33,454 dogs through our global partners, dramatically improving their lives.

With your support, we can help even more dogs, giving them a chance at a better future.

What's New

Ukraine: Nikki’s Journey of Compassion

Read about the devastating reality for stray dogs living through war

From 42km to 42k Sterilisations

A legacy beyond the marathon: read how we’re honouring the achievement with lasting impact

Blooms That Give Back

Support our mission when you purchase this beautiful bouquet from Wild at Heart

Our Mission in Action

Watch how we’re creating lasting change for stray dogs around the world

Sterilisation Science

Behaviourist Anna Webb explores the latest in sterilisation science

Herbal Dog Supplements

Read our blog post on beneficial herbal supplements for your dog

What Does Dog Rescue Really Look Like?

Read our blog to learn why rescue does not always mean re-homing

Nikki's Story

Stray dogs don’t have a voice, but Wild at Heart Foundation speaks for them. Their mission to reduce suffering through sustainable solutions is one of the most important causes in animal welfare today. What Nikki Tibbles has built is nothing short of extraordinary. Her dedication to reducing the suffering of stray dogs worldwide is an inspiration to us all.

Karen Hauer, Professional Dancer

Every day, we work tirelessly to rescue the abandoned and forgotten dogs of Ukraine. In the midst of war, they have no voice, but we refuse to let them be lost to the chaos. With every life we save, we bring hope, not just to the animals, but to the people who refuse to give up on them.

Gregg Tully, Ukranian Project Partner

Helping to reduce the world’s free-roaming dog population in a compassionate way is something I strongly believe in. Wild at Heart Foundation is making a real difference, and I’m proud to support their work.

David Gandy, Model & Creative Director

Our Work

Together with our global project partners, we’re committed to a world where every dog is treated with dignity, given the chance to thrive, and never left to suffer. Our mission continues to inspire change, ensuring a better, brighter future for free-roaming dogs everywhere.

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Shop with purpose, because every purchase helps us support stray dogs in need.

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