Join the team

About us

Wild at Heart Foundation believe in dog. We believe that a dog can lift our mood, change our day, keep us active and transform a house into a home.

We are a passionate team working towards our mission to end the suffering of stray dogs all over the world. We believe that each and every rescue dog deserves the chance to live a healthy, happy life, free from the threat of pain, suffering, cruelty or neglect.

Since 2015, we’ve funded animal welfare projects all over the world, compassionately reducing the global stray dog population; to date, we have sterilised over 25,000 dogs, rehomed a further 1,400 strays, and funded education and welfare projects in 18 different countries. You can learn more about who we are and what we do here.

Job Overview

• Title: Digital Marketing and Content Specialist
• Hours: 40 per week, Monday-Friday with occasional weekends and evenings
• Location: Home-based with regular access to London
• Salary: Dependent on experience
• Reporting to: Senior Marketing & Fundraising Manager
• Department: Marketing & Fundraising

About the role

Reporting into the Senior Marketing and Fundraising Manager to deliver a cohesive social media strategy in line with the overall marketing strategy. Taking full ownership of written and visual content across digital channels (social media, website and emails) for maximum fundraising success and reporting on that success, both weekly and monthly to the wider team. Supporting the digital aspects of corporate partnership and collaboration campaigns alongside the Senior Marketing and Fundraising Manager.

Working alongside our small but mighty team, your role will make a direct impact; fundraising for our global projects.

About you

We’re looking for an agile and experienced Digital Marketing and Content Specialist to join our passionate and growing team. You will have a creative mind and a passion for storytelling, with a strong understanding of social media, digital trends and a knack for copywriting. Whilst previous charity experience is not essential, you’ll be able to transfer your marketing skills into the fundraising sector, exploring ways to increase donations, grow brand awareness, build our community, and capitalise on revenue opportunities in order to help the charity further adapt to the changing fundraising climate we’re living through.

While the team is expanding we are looking for someone who understands that flexibility is key and can support the marketing department in multiple aspects and disciplines.

Core requirements for this role include:

• 4+ years’ marketing experience
• Strong Social Media Experience
• Confident Copywriter
• A multi-tasker
• Ability to manage senior stake holders
• Experience with WordPress – desirable
• Excellent communicator
• A team player who can also work independently
• Passionate about dogs

Core responsibilities

Social media

• Ownership over all social media strategy (Instagram, Facebook and Twitter) aligning with the overall marketing strategy.
  • Day to day creation of posts including copywriting, assets and scheduling
  • Management of social media inboxes and our responses
  • Responding and liking follower comments
• Leading on analysis and testing to improve follower growth and engagement across channels.
• Maintaining brand voice, look and feel – ensuring that all customer-facing content is consistent in line with brand guidelines.
• Working towards the development of the Foundation’s LinkedIn presence to support corporate partnerships.
• Working towards the improvement of YouTube channel in line with new video content plan.
• Staying on top of latest news and trends to ensure our social media is always relevant and adapts accordingly.
• Ability to incorporate the Founders’ social channels into the social media strategy; adapting ‘tone of voice’ to post on the Founders’ Instagram and other social channels.

Email

• Developing the Foundation’s email communications strategy aligning with the overall marketing strategy.
  • Focus on growing our subscribers list – improving our open rates, CTRs and overall conversions.
  • Implementing new conversion tracking, syncing email software with website donations.
• Creation of newsletters – content writing, styling and scheduling.
• Supporting the Adoption team with foster newsletters on an ad hoc basis.
  • Remaining the key point of contact for changes made to the foster database and communication.
• Maintaining brand voice, look and feel – ensuring that all customer-facing content is consistent in line with brand guidelines.

Website

• Supporting the Foundation’s website as the central hub of all digital content.
  • Updating the site in line with current marketing strategy
  • Liaising with the Web Agency on development opportunities/updates
  • Supporting the Adoption team with dog profiles on an ad hoc basis, and the wider team with general site queries / maintenance
  • Working with the Operations Manager to ensure merchandise and stock levels are accurately displayed and updated
• Responsible for core website content in line with brand voice, look and feel – ensuring all customer-facing content is consistent with brand guidelines.
  • Writing and publishing blog posts in line with overall marketing strategy
  • Liaising with PR to ensure the website is up to date with the latest releases and they are aligned with upcoming activities.
  • Management and creation of all forms

Fundraising

• Implementation of digital campaigns to support Project focuses throughout the year.
  • Working alongside the Projects and Adoptions team to curate key messaging
  • Ensuring promotional activity raises awareness.
  • Understanding and deciding on the best channels to utilise for maximum fundraising results
• Execution of fundraising avenues in line with general Foundation missions.
  • Advising on the best digital channels to use, frequency etc.
  • Working with the wider team to develop innovative, exciting fundraising ideas.
• Growing our network of fundraisers and developing our fundraising offering.
  • Working with the Senior Marketing and Fundraising Manager to ensure ongoing growth and adaptation to fundraising trends.
• Managing our ‘sponsor a dog’ communications

Reporting

• Ownership of the weekly Digital Marketing Snapshot – creation and distribution to the wider team.
• Completion of the monthly KPI tracker (Digital Marketing tab) and monthly round-up overview.
• The key contact for checking the progress of current campaigns on an ad hoc basis.
• Lead on analysis of customer-facing communications to liaise with Head of Marketing

Events support

• Online events, during lockdowns / ongoing restrictions from the pandemic and in the future when online events are hosted, full digital support will be needed to ensure smooth running and input.
• Offline events – When offline events are permitted, assistance in absence of assistant/co-ordinator may be required to ensure all events run smoothly.

How to apply

If you think you’d be the right fit for this exciting new opportunity, we’re looking forward to hearing from you.

Please complete the following application form to tell us more about your skills and background:

Apply now

The Wild at Heart Foundation adoption process relies on the support of our volunteer Home Checkers, and we are so grateful for the dedication and effort they gift our charity.

The Home Check is an important part of our adoption process, as it provides an opportunity for us to answer questions, understand more about the adopter’s specific needs and circumstances, and set expectations. It’s also a chance for us to see how a home is set up for a new dog and helps us ensure we’re matching dogs and owners with the upmost responsibility and care.

The Home Checker is responsible for scheduling and conducting this introductory session over Skype / FaceTime, and is an important early touch point for all potential adopters. You’ll help build a realistic insight into what to expect for the first few days, weeks and months of a dog’s settling in period.

Home Checkers are fully trained and managed by our full time Adoption Team, and you’ll be provided with dedicated support throughout the time that you volunteer for us. You’ll begin your volunteer training by learning the format of our Home Check process which includes listening in on a number of sessions, before leading your own under supervision. Once you’re happy to carry out sessions independently, the team will support you and provide all the information you need to play a vital part of the adoption process.

If you’re interested in becoming a Home Checker, and think you can provide regular to semi-regular support, we’d love to hear from you! Get in touch on: [email protected]