What’s On Blog

I believe in dog: Monmouth St Pop-Up

30th June
It’s fair to say that June has been quite the month! We were delighted to deliver a pop-up shop at Monmouth St, with thanks to all the brands, partners and people who got involved and helped make this such a success - in fact, we raised over £30,000 for dogs in need all around the world!

We hosted a series of events throughout the month, some big and some small, and had some fantastic brands on sale, but more on those later! 

First we must say a huge thank you to Trace Publicity and Shaftesbury Estate, who generously offered their space in Seven Dials especially for this pop-up event, without which none of this would have been possible. And because this beautiful location was generously donated, we were able to allocate 100% of proceeds to our global dog rescue projects

In fact, everything was donated from the space to the products on sale, and we couldn’t be more grateful for the generosity and support of everyone involved, including our fantastic sponsors Value Retail and all the incredible brands who donated:

Manolo Blahnik | Hunter | Lily’s Kitchen | Sophie Conran | Wild at Heart | Bonds | Barc London | Found My Animal | Bird & Wolf | Kintails | Joe’s Treats | Annabela Chan | Hip Hop Homes | Loquet London | Dinny Hall | …and of course our very own Wild at Heart Foundation clothing, by the incredible Simeon Farrar.

We kicked off our Monmouth St Pop-Up events with a launch party to end all launch parties! Joined by over 200 incredible guests, brought together by our shared love for all things dog, we were delighted to meet so many of our supporters both new and old. 

A huge thank you to incredible DJ and longtime WAHF supporter DJ Nikki Beatnik, who got everyone in the giving mood with her party vibes and upbeat taste in music. Fabulous ambassador Pixie Geldof also took to the decks, with an effortlessly cool music set – a huge, heartfelt thank you to you both.

DJ set

Throughout the month, we hosted a number of incredible events…

The Braid Bar donated their time to let us relive our teenage dreams, with colourful, intricate braids for every customer! A fresh new look in time for summer, while saving dogs everywhere.

hair braid

Our Community Coffee Morning event was particularly special to us as we were joined by so many WAHF adopters and their dogs. The coffee – kindly donated by Timberyard – was flowing as we caught up on all things rescue!

We also hosted a very special book reading, with none other than WAHF ambassador and author of the utterly wonderful bestseller Lost Dog, Kate Spicer and her rescue pup Wolfy. Kate read and discussed ‘8 Things Only Dog Owners Know’, which was wholly relatable and a lot of fun, celebrating all that is absurd and wonderful about life with dogs!

Following the theme of literature, we were also joined by incredible author Damian Dibben for a book signing and Q&A. His book ‘Tomorrow’ follows a dog’s awe-inspiring voyage across countries and cultures in search of a master; a truly epic tale that we were honoured to hear from Damian himself.

book signing

Another fabulous event was hosted by DOGA founder Mahny, who delivered an utterly unique DOGA class…that’s right, yoga with your dog! The bond between rescue dog and rescuer is one that many of us can attest to so when we heard that the practice of DOGA is said to strengthen that bond, we said sign us up! A huge thank you to Mahny for donating her time and also to Pineapple, who generously donated the perfect yoga mats.


Our Monmouth St Pop-Up also hosted a series of creative workshop events; from a Potato Printing Workshop with renowned artist Sally Muir (that’s right, we potato-printed our dogs’ portraits!) to an intimate evening with Nikki Tibbles herself, learning how to create the iconic Wild at Heart bouquet. We even hosted a drawing class with the fabulous Jennie Webb, founder of Wild Life Drawing. Jennie taught us how to draw our gorgeous rescue dogs, who were professional models…most of the time!

potato printing

And that’s not all…we were even treated to a photography class, ‘How to Photograph your dog with Butternut Box’. The generous folk over at Butternut lent us their photographers for the evening, who taught us all the tricks of the trade! We even go to take our very own professional pet portraits.

Nearing the end of the month was a Cruelty-Free Makeover event by renowned MUA Joe Pickering, whose work has graced the pages of Elle and Marie Claire, no less! A huge thank you to Joe for kindly donating his time, and for promoting cruelty-free alternatives to some of our favourite products.


Our final event (we told you it was a busy one!) was a fabulous, intimate evening celebrating two of our favourite things, fashion and vegan feasting! To celebrate, our very own Nikki Tibbles donated some beautiful vintage pieces, while Bar dei Baci served up delicious vegan fried pizzas…what a way to end the month!

vegan pizza

Phew! After a busy few weeks, we closed our pop-up events with a Flower Crowns Dog Parade…what else! Our rescue dogs looked so incredible in the flower crowns created by Wild at Heart florists, we simply couldn’t refuse them the attention of a parade around Seven Dials, with Nikki leading the way! A truly magical way to end what has been such a successful, fun and compassionate month.

Hosting such events is crucial for continuing our global dog rescue projects and sterilisation, education and rehoming initiatives around the world. But we can only do it with your support – so a huge, heartfelt thank you to everyone who was involved and, importantly, everyone who stopped by to say hello!

In one way or another, whether you helped organise or stopped by to shop, you’ve all improved the life of a stray dog somewhere. So from us and them, thank you and see you next time! 

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