What’s On Blog

Fundraising during Covid-19

23rd June
If the global pandemic has taught us anything, it's the need to be adaptable and resilient in the face of widespread change. An unprecedented crisis calls for a more creative approach to fundraising than ever before.

There’s no denying 2020 has been a period of great uncertainty. With new and totally unpredicted challenges to face, charities across the globe have been fighting to keep raising funds for their mission at a time when aid for the vulnerable feels more urgent than ever.

Wild at Heart Foundation are no exception: we remain utterly committed to providing support from afar for as many dogs in need as we can. After all, the cycle of uncontrolled breeding is showing no signs of slowing down. In fact, with many previously owned pets being dumped and abandoned, the rate of stray births is set only to increase, and our partner shelters are experiencing a significant increase in the number of owned dogs being dumped at their gates. Now more than ever, we owe it to the stray dogs of the world to continue to extend our support however and wherever we can.

And yet, without the support of our community, there would be so little we could do. In these times of uncertainty and difficulty, we need the help of our fundraisers more than ever before.

Scenes like this may feel like a distant memory, but there are still plenty of ways you can raise money for charity in 2020

Here at Wild at Heart Foundation, the cancellation of a number of large organised events (including the Hackney Half, and the Royal Parks marathon) have meant that a whole raft of people who were eagerly gearing up to raise money for dogs in need have been denied the opportunity for 2020. Whilst their places will be deferred to next year, how do we explain that we can’t provide immediate support to a dog, a project, a campaign that needs us urgently?

Short answer? We don’t! With your help, we can continue to raise money for the dog rescue causes that need our help the most – and we don’t need to let Covid stand in our way!

Social responsibility must remain the upmost priority for fundraising in 2020: with social distancing guidelines in place, it’s important that we’re all doing our bit to help control this unprecedented issue. But abiding by new guidelines, does not mean we can’t still raise money for causes that urgently need it. Far from it! This is a chance for all of us to get creative, champion compassion, and raise vital funds for rescue dogs in need…

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