What’s On Blog

BARC x WAHF: The new collection

5th February
We first met the BARC team in 2018 and knew instantly that it was a match made in heaven! Not only do they believe that our dogs deserve the very best, but they’re passionate about giving back to dogs less fortunate – which is why they’ve chosen us as their official charity partner, and we couldn’t be prouder or more excited for what’s in store!

BARC have been instrumental in helping us continue our global reach, supporting us at events and getting involved in competitions. They even donate a generous £1 from every single sale to our overseas projects, shelters and rescue missions.

But the best has always been yet to come! That’s because, back in 2020, we started talking about collaborating on our very own WAHF collection; one that would seamlessly blend our mission with BARC’s stunning designs and quality products. Thanks to some Covid-related delays, this project has been a year in the making so this moment really can’t come soon enough!

Introducing the BARC x WAHF collection…

dog in lead collar

The collection includes collars, leads and harnesses – everything you need for a safe and stylish walkies! – and features our joyful colour palette, iconic ‘I believe in dog’ slogan and BARC’s impeccable attention to detail.

With soft nylon webbing that is gentle on fur and quick-release buckles, as well as a fully adjustable fit, the collection has been designed with both safety and inclusivity in mind – after all, our dogs come in all shapes and sizes!

dog collars

Best of all, this collection generously donates 60% of profits to dogs in need around the world – so not only does it look good, but it does good too.

The BARC x WAHF collection launches at 6pm on Sunday 31st January. Head to BARC to shop!

We couldn’t be more grateful to the whole BARC team for choosing Wild at Heart Foundation as their official charity partner, and for sharing our belief in dog.  This collection is also just beginning– so watch this space for more exciting projects in the pipeline!

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